The vital touchpoint have its own business dynamics, do they extend the same language and heritage as you intend to communicate. What happens with customers at POS? What all influences them?
- Nothing reaches to Market & Consumers, If the sales & distribution network and its related execution does not support on this. GPC strategic Initiative provides consultation specific to the trade requirement by assessing the view point at the POS.
Focus on …
- The Conversion, Point of sales assessment
- The frontline staff assessment
- The content & messaging assessment
- The Sales execution experience
- Price & Discounting barriers
- Affordability
- Availability
- Shelf noticeable
- Easiness of finding
- Overall Opinion of POS.
