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By leveraging insights based on analysing & predicting consumer behaviour

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Know Your Customer (KYCs) Personas

Is the segmentation enough? How big is the opportunity in Market? Are they different in needs & behaviour? Do we have enough information about such customers?


  • Customer personas can be as basic or complicated as you’d like. They can take various forms; but at the end of the day, their utility lies in how effective they are at creating a clear picture of what drives the different types of buyers towards your products or services.
  • GPC typically do it using primary survey, matches with rich sources of market data & information. Enhances by connecting to your customers.

Focus on …

  • Mindset, what are their needs, expectation, perceptions?
  • Behavioral drivers, these encompass customers’ goals, what they want to accomplish, their journey to finding suitable products & services?
  • Obstacles, unfinished wishes, needs, gaps?
  • Enriches persona by Demographics, Psychographics, Lifestyles, Locational, Life stage, etc.
  • Provides the size of opportunity
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GPC Build Personas by Connecting Profile with External Data Sources
GPC Build Personas by Connecting Profile with External Data Sources