The customer journeys are evolving ! The decision to purchase is impacted across the stages, every touchpoint plays a different role. Are we keeping with the trend?
- The customers needs & interaction with various touchpoints are changing. As a marketer, we need to know the most influential channels and touch points in their customer journey and how can you impact these?
- Our Customer Journey & Decision Mapping shows you the patterns of how the potential buyers & customers research and buy products and services?
- We diagnose the motivations, map out triggers & barriers and key need states, examines the influence of brand, communication and word of mouth at various stages through a blended technique to identify the leveraging point in the customer journey
Focus on …
- Go To Market for your Product & Services.
- Draws the critical buying process to find the leveraging point.
- Feeds in developing communication.
GPC blends the Customer Journey with Brand Interactions